If you don’t know what is Digital Marketing then you are probably living under a rock. In this day and age, everything and everyone we know is on social media. Brands and business are rapidly growing through these social media platforms. Not only brands but individual people are making careers out of it as social media has bought with itself the ‘influencer culture’. 

We not only get influenced by brands these days but also people. These brands and people are up to date because they know a thing or two about digital marketing. As time goes by things change and so is digital marketing. It is evolving rapidly. And in 2022 we are going to witness a major change in it because of social media always growing and expanding. Businesses and brands and even digital marketers should take advantage of this change and up their game. 

Here are some digital marketing trends to look out for in 2022:

Artificial Intelligence

Artificial intelligence (AI) in simple words is the ability of a computer or a robot to do tasks that are usually done by humans. AI is present in our daily lives as we use SIRI, Google, email, Facebook, Alexa, Amazon, Instagram, Netflix, and countless other technologies. Yes, AI is everywhere! There are two ways companies can use AI to increase their brand equity through digital marketing: one is in the backend, when marketers use artificial intelligence to forecast product demand, develop customer profiles, and make programmatic ad purchases; the other is the customer-facing side such as use of AI to improve the customer experience, thereby strengthening the brand and generating more sales.

Conversational Marketing

Conversational marketing is marketing that talks to consumers. Conversational Marketing uses the power of personal conversation. It’s a form of one-to-one marketing that, when used correctly, can fill the gaps in your marketing to answer your audience’s questions in real time and create authentic experiences. This may be accomplished via live chat, chatbots, voice assistants or different types of conversational AI. These experiences can be placed on websites, social media channels, paid advertisements, and even in physical stores or connected home devices (like smart speakers).

Influencer Marketing

Basically, influencer marketing is a type of social media marketing that leverages the support and product mentions from influencers, individuals who have an engaged social media following and are considered experts in their niche. Social media influencers have built a trust among their followers and their referrals serve as some form of social evidence for your brand’s potential customers.

Video Marketing

Video advertising for small groups isn’t as complex or highly-priced as you would possibly think. If you’re studying this newsletter with a smartphone, you have already got a video recorder on your hand.

With access to faster networks, companies are increasingly using video to interact with their customers. Many companies, and likely their competitors too, use video to capture the value of their audience.

Why should you use videos in your social media posts? Video posts:

• Stay visible longer on social feeds
• Get more exposure and engagement 
• Increase the understanding of your product
• Stand out more than picture posts
• Are powerful sales tool
• Rank higher in search 

Are growing in popularity across platforms various social media platforms